Directions (100 points): Due Day 7. Review the tutorial: How to Prepare a Case. Prepare a seven+ page paper (five+ pages of text plus cover and reference page) paraphrasing (e.g., using your own words) with no quotes or outside information that is double spaced, 12-point font, with 1” margins on all sides. Write in the second person avoiding “I” or “we” statements. Use 1-9 as subtitles, which follow:

1. Cover page – name and other information as outlined in the additional information for the Savor Case Study
   Note #2 through #5 and #7 through #9 should be four pages, double-spaced. #6 is a stand-alone document (Part II)
2. Case Recap, Competition
3. Problem Identification
4. Identify the root problem components
5. Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people)
6. Social Media: *Complete Social Media Calendar*Social Media Calendar: A few tips to remember: 1.) Focus on 2-4 key social media tools (less is more), 2.) Use themes or seasonal mini-themes in your messages, 3.) Think how your neighbor might use social media to guide them in choosing a restaurant, 4.) You don’t have to be an expert to fill out this 3-month social media calendar.
7. SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
8. Sound alternatives/Measurements (Note: propose at least two possibilities)
9. Recommendations (Note: fully justify your recommendations)

Reference page –