Assignment: Under Armours Strategy in 2018: Efforts to Revive North American Sales and Profitability.
Students will complete aspects of a case analysis for the Under Armour case, which is in the text’s case
section. Students may have to complete additional research for the assignment.
Students will complete the following analysis:
PEST Analysis
Identify Forces Driving Change (just do this part)
Identify Key Success Factors
*Please respond back to the part you are completing and include any reference page when forwarding your work .
