Answer these discussion questions

Question Description

I’m working on a marketing writing question and need an explanation to help me understand better.

Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they’re beginning to price like consultants—per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably?
Why do you think the fashionista segment pays such high prices for designer clothing with the knowledge that it will be passé after the current season?
What are the kinds of purchases for which you’ll “spare no expense”? What kinds of purchases do you want to buy spending as little as possible? What are the major differences between these two categories that drive your attitude regarding price?

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