This assignment should include 500 words per answer. Please include references and citations per answer.

You will find the case study in the attached reading material.

This the source for the reading material:

O’Brien, J., Marakas, G. (2011). Management ofInformation Systems. New York, NY. McGraw-HillIrwin.

Case Study: Blue Cross and Blue Shield, and Others: Understanding the science behind the Change.

Although a very detailed change proposal may prevent people from making their own connections, as discussed in the case, it may lead others to consider the proposal to be vague and unfinished. How do you balance these two concerns? What guidelines would you use to ensure that you are not veering too far off in either direction?

Kevin Sparks of Blue Cross and Blue Shield of Kansas City had a difficult time convincing his people of the need for change. What would you have suggested he do before you read the case? What about afterwards? How did your recommendations change as a result?

Organizational change goes beyond promotions and the threat of layoffs. What ways other than those discussed in the case would you use to entice people to embrace proposed changes? Provide several suggestions and justify their rationale.