Answer questions: 9-10, 9-11, 9-12

9-10. Do you think JLR will prosper under the ownership of Tata Motors?

9-11. What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years?

9-12. Tata Motors recently introduced the Nano, the world’s leastexpensive car. The Nano fits Tata’s strategic goal of building a low-cost car for the Indian market. Can Tata succeed in targeting both the very low end of the auto market as well as the high end?

– at least 400 words in total

Keegan, Warren J.; Green, Mark C.. Global Marketing (Page 303). Pearson Education. Kindle Edition.