This discussion forum is intended to focus deeply on a few important concepts. The forum aims to help you demonstrate your understanding of the concepts and your ability to explain, analyze, and apply these concepts in a larger context and to find interrelations between these and other concepts you learned during the week.

Public Relations Nightmare for your company

You are the Chief Marketing Officer (CMO) of a global company that has been accused of bribery or another serious ethical offense. Name the company (it can be fictional) you represent, the industry, and how you would handle the public relations strategy and marketing actions based on the things you have learned thus far in your course.