Learning Goal: I’m working on a management case study and need a sample draft to help me learn.

Deliverables

Students will complete a case analysis of lululemon, as presented in the multimedia materials, and submit a 1,500-2000 word report addressed to CEO Christine Day consisting of:

1. Recommendation that will enable both lululemon (LLL) and Christine Day to succeed in this next phase of their development
2. Analysis that includes
   1. Your business goal
   2. The business rationale why attention and resources must be invested to address that goal
   3. 1 to 3 OB problems or opportunities that must be addressed to achieve your goal
   4. evidence that your recommendation will enable LLL and Christine Day to address the OB problems or opportunities and achieve your business goal

Tips to Consider

First, use the Organizing Framework to evaluate the situation. Then apply the 3-step method to decide which major business objective is most urgent for LLL and Christine Day to address. It may be helpful to identify the stakeholders, how important they are, how they perceive the problem or goal, and what factors might be influencing them.

Finally, use Balanced Scorecard frameworks to flesh out your recommendation and implementation plan.

Don’t forget to consider human factors at play, such as motivation, experience, self-interest, etc. Although we haven’t completed the Power & Politics Module yet, consider how power and politics might affect the viability of your recommendation.

Report Structure

Business writing is goal oriented and concise. In this assignment, your goal is to limit the information in the main body to what is essential for Christine to make a decision on your recommendation. Put relevant details, such as the complete analyses, detailed plans, etc., in the appendix, in case “Christine” wants more information.

With this in mind, you might consider following the outline below to structure your report. If you have experience writing business reports, no need to follow this structure as long as your content covers similar components.

1. Introduction:
   1. Report purpose, key recommendations, and expected results
   2. Brief description of the problem or opportunity addressed
   3. Preview of the report structure
   4. Brief description of criteria used, report limitations and any assumptions made
2. Body section:
   1. Brief explanation of why the problem or opportunity was selected supported by brief and brief and relevant information about the context to help us understand
   2. Recommendation 1
      • What + expected results
      • Why + supporting facts
      • How
   3. Recommendation 2
   4. What + expected results
      • Why + supporting facts
      • How
   5. Recommendation 3, etc.
3. Major risks and opportunities you can anticipate and brief mention of how they might be addressed, should they arise
4. Conclusion, expected results, and next steps or call to action