Business Memo 1,

Refer to the Carr article. Carr’s underlying discussion is whether a company can get competitive advantage through IT technology.

Personal technology, mobility, and the emphasis on Big Data and metrics emerge after the May 2003 publication of the article.

Discuss how Big Data for HR either supports or refutes Carr’s argument on competitive advantage. Remember to examine the impact through Carr’s 3 principals. Not all 3 have to agree.

You will need to state the issue & why it is important

Analyze big data through Carr’s three principals (spend less, follow don’t lead, focus on market risk to HR – do not use security). Remember to specifically mention Carr and Big Data together.

Make a recommendation yes or no, and discuss how you made the decision

Business Memo 1 (continued)

You will need to state the issue & why it is important

Why is different than describing the issue

Analyze big data through Carr’s three principals (spend less, follow don’t lead, focus on

market risk to HR – do not use security).

Detailed explanation of Carr in each section

Remember to specifically mention Carr and Big Data together in each section

Make a recommendation yes or no, and discuss how you made the decisio