Question 1 (CLA 2 Assignment)
Read “What Explains the Lack of Innovation at American Express? Is It Hubris, Inertia, or Lack of Capability?” on pages 438-439
Answer the following questions in essay format (with six peer-reviewed sources as support).
1. This case suggests that a lack of continuous innovation contributed to American Express’s (AmEx) poor performance in 2014. Assuming this is true, what factors might prevent a firm the size and scope of AmEx from being able to innovate continuously?
2. Use material from Chapter 4 to identify the business-level strategy AmEx uses. What dimensions do you believe AmEx should emphasize to use the strategy you identified successfully across time?
3. What actions do you believe AmEx should take to establish an entrepreneurial mind-set among employees throughout the company?
4. This Mini-Case includes descriptions of recent AmEx innovations. Do you anticipate that most of these innovations resulted from autonomous strategic behavior or from induced strategic behavior? Why?
Include an abstract and a conclusion, write in an APA format and must be in 7 pages total and finally use only peer reviewed references that must match in text citation minimum of six.
n addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 15 slides (minimum). You should use content from your CLA2 report as material for your PowerPoint presentation. In addition, you should include An agenda, executive summary, and references slides should also be included.
