PART A

Please respond to the following:

• Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
• Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper’s experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.

Be sure to respond to at least one of your classmates’ posts.

PART B

Please respond in a paragraph of at least 5–7 sentences to fully address these question(s). Then, respond to at least one classmate’s post. Be sure to use your own words!

• Streaming services offer you what they think you want to hear based on mountains of data about your listening habits and the music you favor. But how do you find new, interesting, or different music?
• What becomes of music as a personally and culturally important medium when your listening is data-driven?
• Build on a classmate’s post by asking questions, offering thoughtful ideas, or sharing personal connections. Be sure to demonstrate respect for classmate’s comments.