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 Your marketing plan should contain, at minimum, the following header sections. The format for content, all exhibits and spreadsheet reports should be double-spaced, with 1-inch margins on all sides of the paper, using 12 point Times New Roman font. The marketing plan should include supporting insight and data (from at least 1 book and 4 articles/online sources). When using supporting insight, be sure to give proper credit to the original author(s) using in-text citations and a reference list. This written report is worth 200 points.  Page # 1: Executive Summary  Pages # 2–3: Situation Assessment and Analysis  Pages # 4: Market Summary  Pages # 5-6: Marketing Strategy  Pages # 7: Financials  Page # 8: Controls 


  • Ensure that you format the paper in a Word document using an academic writing style of your choice (APA, MLA, Turabian etc.)
    References (5 sources minimum) and in-text citations are required
    The paper should be at least 8 pages, excluding the title page & reference page

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