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I’m working on a marketing case study and need an explanation to help me understand better.
Executive summary
-mission
-vision
Swot analysis +trend
Marketing research , acquire both primary n secondary data
Segmentation, Target ing and positioning
Stage of products life cycle
Marketing mix 7Ps
Marketing budgets $400000 in 4yrs( advertising, salary, other expenses)
Control / monitor (setting minimum standard)
Income statement (table) till 2025
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