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​Having identified the most attractive city for the product launch of the SEAT ‘Minimό’, provide an evaluation of the city-level / wider macro-environmental factors for your city that you believe to be of most relevance to SEAT – whether in terms of oppor

Business & Finance

Business & Finance

​Having identified the most attractive city for the product launch of the SEAT ‘Minimό’, provide an evaluation of the city-level / wider macro-environmental factors for your city that you believe to be of most relevance to SEAT – whether in terms of oppor

Question Description

I’m working on a management exercise and need support to help me understand better.

Having identified the most attractive city for the product launch of the SEAT ‘Minimό’, provide an evaluation of the city-level / wider macro-environmental factors for your city that you believe to be of most relevance to SEAT – whether in terms of opportunities or threats.

You must explicitly discuss the implications of these key city-level / wider macro-environmental factors for SEAT.

No reference is to be made to the city that you found to be least attractive in Task 1.

– Worth 60% of the overall mark

– 2000 words

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