Q1- Please review the assigned case from your textbook and can be found in the Course Resources. Microsoft v Google
Please respond to the assigned questions below using at least five different strategic tools learned in class.
- How is a strategy different from a business model? How is it similar?
- Why are Microsoft and Google becoming increasingly direct competitors?
- Identify other examples of companies that were not competing in the past but are becoming competitors. Why are we seeing such a trend?
- What recommendations would you give to Satya Nadella, CEO of Microsoft, to compete more effectively against Google? To engineer a turnaround at Microsoft?
- What recommendations would you give to Sundar Pichai, CEO of Google, to compete more effectively against Microsoft? To continue to sustain its competitive advantage?
- Please review the current quarterly statements from both companies and identify their next steps?
- Q2-Please submit the link for a 5-minute video (max.) describing the three most important things you learned in this class and how you would apply them to real-life scenarios, like a company you are familiar with, a family business, or where you work. Be specific! Thanks
- Q3-Please find an article on the Wall Street Journal (only) from our NU library about a strategy or a strategic-related issue of a company you like, related to the issues you learned this week, and not older than 12 months, so a very recent article. Write a two-page report following your course outline specifications, including a brief description of the article (one paragraph), what you learned from the article, and how you would apply what you learned in a company close to you, such as your favorite store in your neighborhood, your family business, a company in your country or place of origin, or in another industry. Avoid big company names such as Walmart, Starbucks, Apple, etc, small businesses is much better. Be very specific,. Thanks.
