1) Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation?  Is anyone comparable to Apple in this respect?

2) How important was the iPod to Apple’s current success?  Discuss the significance of the iPhone and iPad launches to Apple’s new product development strategy.

3) It has been a few years since Apple’s last epic innovation. What’s next for Apple?  

4) How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities?

5.) Compare and contrast Apple’s success with new product development to another brand that experienced product failure in the market.  What was the cause or causes of the product failure?

Your analysis should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA or MLA standards.  Support your analysis with a minimum of 3 scholarly resources, at least 2 of which were published in the last five years. In addition to these specified resources, other appropriate resources may be included.

Length: 3-5 pages (double spaced, 12-point font), not including title and reference pages